what i had in mind, literally.

here, check the video out. more info and full credit here.

Leo Burnett Toronto made this as an opening for the 2010 Advertising and Design Club of Canada (ADCC) Awards, which took place on Nov. 4.
well put guys! struck me the first time i saw it.very insightful, why? well, it was pretty much what i had in mind as creative-worker: love it when it goes well, and hate it when it's not.
what can i say? i love this business..